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DEVELOPING THE NEXT GENERATION OF BIKES
GERMAN ENGINEERING AND DESIGN
Our young and enthusiastic R&D team lives, breathes and ride bikes - all day. Creating a bike is very much a team effort, where a long list of individuals contributes their specific skill sets to ultimately bring it all together at the end. From conceptual planning via first ride prototypes and testing, integration of colour and graphics into the overall project, refining the pre-production models to the final bike that makes its way to the shop floor of your local MERIDA dealer.
A KEY ELEMENT OF OUR DEVELOPMENT PROCESS – FAR BEYOND THE INDUSTRY STANDARDS
BETTER SAFE THAN SORRY
Testing, re-testing and testing again are crucial to our game. We are doing everything we can to provide our customers with the most refined and secure product possible. Our in-house testing facilities push our products beyond the industry standards and allow us to develop products that deliver safe and reliable performance for their entire lifespan. As well as meeting and exceeding EN standards, our bikes are tested to even higher standards at an industry-leading German test institute. That means we can ensure our bikes will deal with whatever the end user can throw it them; withstanding even the most demanding trail, the steepest climb, the heaviest load or the daily gruelling chore.
50 YEARS HANDMADE IN TAIWAN
BUILDING BICYCLES SINCE 1972
For over 50 years, we have been building our bikes by hand in our own factory in Taiwan. The strong connection between our highly skilled R&D team, based in one of the design and product development hotspots in Germany, and our hugely experienced engineers, production and assembly teams in our HQ in Yuanlin enables us to control the entire production process, from initial design concept to the finished product. This unique position, along with our constant strive to improve our products, allows us to produce some of the most sophisticated bicycles in the world.
MERIDA. MORE BIKE.
CODE OF CONDUCT
From its earliest beginnings in 1972, MERIDA has been guided by the business philosophy of honesty, prudence, enthusiastic support for one another, creating unlimited competitiveness, and giving back to society. As one of the leaders in the bike industry, we are committed to continually improving our product development and quality. In addition, we ensure that all our business practices and management are conducted with integrity and honesty, strictly in accordance with relevant laws and regulations. We hold ourselves to the highest standards of corporate ethical behaviour to protect the interests of all stakeholders.